Society of Hospital Medicine
SHM (The Society of Hospital Medicine) is a Hospitalist-centered non-profit that strives to provide continued education and resources for doctors in the hospital environment. Over the past few years at SHM, I have worked collaboratively on the marketing team to really push our brand and create an overall cohesive visual style. We have expanded our brand across social media, as well as through emails, and other multimedia projects to keep up with the ever-changing tide of the medical industry. Most recently, we returned to an in-person annual meeting in Nashville, where we branded the Music City Center specifically for our audience.
ART DIRECTION:
Stefania Uragano
CATEGORIES:
Print, Web, Environmental Design, Illustration, Coding, Animation, Video editing, Audio editing
SHM CONVERGE 2022
SHM Converge (SHM’s Annual Conference) takes place in a new location every year. Due to the location changing, the conference takes on updated branding to feel fresh and new to the attendees. Returning to an in-person meeting in 2022, branding had to stretch across not only web pieces, but now physical signage as well. Altogether, over 900 pieces of physical and digital signage were created to transform the Music City Center in Nashville into a well-rounded experience for our audience.
